Classical techniques still form an integral part of a market research toolkit, with desk research, focus groups, depth interviews, product testing, street, telephone, central location and in-store interviews all capable of providing exceptionally valuable insights.
But to achieve this, we must ask the right people the right questions at the right place and at the right time – ‘just doing a survey’ doesn’t cut it! This is where our experience and expertise really make a difference and we also work with a network of experts with specific skill sets (e.g. ethnography, sensory evaluation etc.) This ensures that we always deliver on our promises and you achieve real commercial gain.
Online surveys, both qualitative and quantitative, offer fantastic opportunities to create innovative, interactive, engaging research with a real ‘wow!’ factor for both participants and clients. We work with only the very best sample providers and work hard to maximize response rates, design fun, engaging surveys and deliver findings of maximum reliability and value.
Our qualitative online communities offer incredible opportunities to ‘dig deep’ through becoming part of participants’ lives and minds through innovative tasks, discussions and creative use of psychotherapy techniques: the rewards in terms of depth of insight are immense.
Behavioural sciences have shown that 95% of purchases are driven by the unconscious mind. Emotions rule: we are driven by irrational feelings, forgotten experiences and heuristics.
But how can we access the unconscious? The only way is through applied neuroscience and so we have joined up with a brilliant team of neuroscientists. We use state-of-the-art eye tracking, GSR (skin response) and EEG to offer two core services:
39% of British adults think some drugs should be decriminalised. If drugs were decriminalised 30% of 16-24-year-olds who have never taken drugs say they would consider doing so.
Opinion / The Observer