"The level of professionalism shown by Step Beyond in relation to meeting briefs, providing guidance and advice and producing results to tight deadlines has greatly heightened our profile as a regional Hub museum, and I would have no hesitation in recommending that other cultural services utilise Step Beyond's research expertise."

The Herbert Museum, Coventry



Market research for charities and not-for-profit organisations 

Market research for charities and not-for-profit organisations

The Cabinet Office is putting increasing pressure on the whole public sector to We’ve included charitable and not-for-profit organisations within our specialist sectors as a natural progression of the extensive social research we conduct. To us, it’s not all about money – instead it’s about helping improve people’s lives and we completely support the ‘third sector’ and social responsibility. We are members of the Market Research Society’s ‘Research Aid’ initiative, which is a network to provide (especially smaller) charities with the skills of market researchers on a pro-bono or reduced rate basis.

Not-for-profit and charitable organisations face many challenges in which good market research can provide you with real support and direction. We can help you find out how to…

  • Attract supporters
  • Maximise the potential of your donors database
  • Move donors up the ‘supporters pyramid’
  • Spend funds in the ways and areas that will have most impact
  • Create fantastic and cost-effective marketing programmes

We can also provide concrete evidence of the value of your work and the benefits it provides to all concerned (and identify where improvements would improve its effectiveness).

We’ve recently, for example, conducted research to evaluate a local charitable project that gives support to and treats offenders with severe alcohol addiction: the research found that the project is highly effective; reduces reoffending rates and thereby saves regional local health and social services huge amounts, as well as improving the lives of the offenders and all around them.

This independent evaluation has helped the charity to win further public sector contracts, and to extend the scope and impact of their incredibly valuable work.


We can provide concrete evidence of the value of your work and the benefits it provides to all concerned.

Step Beyond Market Research clients