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WHAT OUR CLIENTS SAY

"It was the first time we used a "new" methodology: an on-line community, as well as focus groups. This not only broadened our perspective on consumer research, but also allowed us to collect a huge number of valuable and 'just right' insights.

All along the project the discussions were very constructive, and led to insightful and powerful research that we now leverage both internally and in front of our customers."

MANE

 

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Online communities and online research 

Online communities

Our online communities will yield customer insights of a depth and complexity you never thought was possible.

They are an incredibly powerful way to identify and understand explicit and implicit consumer goals across touch points, and to explore and help develop brand goal values. Through our skilled moderation and use of creative psychotherapy techniques we can become part of people’s lives and penetrate deep into their minds and decision making processes.

 

Endless possibilities…

We are incredibly excited about online communities and their endless possibilities for expanding the scope and power of research, such as…

  • Their ability to get to the truth: the anonymity of online participation and our skilled use of creative research techniques yield real honesty, even for sensitive subjects or categories.
  • Their ability to become part of participants’ lives: and hence their huge power in revealing ‘moments of truth’.
  • Their immense relevance to people’s use of online shopping, social media and online searches – they literally capture it as it happens.
  • The fact that continuous listening and better audience engagement create closeness, richer relationships and 3-way-dialogue
  • The creation of a fun environment for participants, along with focused, skilled moderation, creative and motivating tasks, discussions and incentives result in fantastic levels of engagement.
  • They represent a valuable (and cost effective) means of bringing geographically diverse people together.
  • Their ability to bring different types of people together who wouldn’t be mixed in a traditional focus group – different social groups, different ages and even different cultures and languages. This can spark debate and differences in opinion that actually enhance rather than inhibit the research process.

 

We have developed our own platform to give us even greater depth, creativity and flexibility than is possible using standardised software packages.

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We have developed our own platform to give us even greater depth, creativity and flexibility than is possible using standardised software packages.

Step Beyond Market Research clients