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WHAT OUR CLIENTS SAY

"Step Beyond has worked with Thorntons on a variety of different market research projects including qualitative consumer research prior to their recent Special Toffee re-launch. It was a great piece of work which provided us with fascinating and invaluable insight into our customers’ buying needs. In addition it provided us with clear direction about our proposed new designs which we were then able to refine and launch with confidence."

Thorntons

 

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Qualitative market research techniques 

Qualitative market research techniques

  • Applied neuroscience: EEG brain scanning & eye tracking
  • Online communities and bulletin boards
  • Ethnography
  • Traditional and extended focus groups, mini groups etc
  • Individual/paired/family depth interviews
  • Accompanied visits and shops
  • Workshops and clinics
  • B2B depth interviews

Our neuroscience, psychology and psychotherapy expertise allows us to use further complex, fun, advanced techniques within these methods, such as Neuro Linguistic Programming and Cognitive Behavioural Therapy, which again really add to the richness of our insights in terms of digging beneath the surface into hidden and normally unspoken feelings and motivations, which are actually visible using our brain scanning technology.

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Our psychology and psychotherapy expertise allows us to use further complex, fun, advanced techniques...

Step Beyond Market Research clients