"Air New Zealand's successful relationship with Step Beyond is based on the agency's ability to deliver understandable and meaningful research created from data that is simple to apply to our business models and which, in turn, helps us to improve our customer experience. Step Beyond is an easy company to work with and they have delivered consistently for us over the years."

Air New Zealand



Travel and leisure market research 

Travel and leisure market research

Any company operating in today’s travel sector can only succeed through providing its customers with exactly what they want. Technology is changing traveller behaviour and expectations, and people are increasingly looking for more individual services and experiences, often in far-flung destinations – and all for a bargain price of course!

Meanwhile at home, destinations and events must offer a real ‘experience’ and memories to treasure if they are to successfully attract visitors, motivate them to spend while there – and return.

We provide highly effective visitor research to help give you that essential competitive edge – whether in identifying how to develop your product, service, event or attraction to actually exceed people’s needs and expectations, or how to create fantastically impactful marketing communications.


Our skills and experience include…

  • The development of new and existing visitor attractions and events
  • Visitor or customer profiling and segmentation
  • Exploration of visitor behaviour and motivations
  • Identifying opportunities to attract new customers/visitors and increase loyalty among existing ones
  • Research among high value, premium passengers and customers
  • Evaluating the success of new initiatives
  • Identifying how to cost-effectively add value and appeal to your brand or attraction
  • The creation of an effective market positioning
  • The development of impactful and motivating marketing and communications
  • Post advertising evaluation
  • Developing more beneficial relationships with trade partners


We can provide cost-effective customer research to give you a valuable competitive edge...

Step Beyond Market Research clients