Step Beyond skilfully uses both qualitative market research and quantitative market research to give true customer insights and inspiration, and a solid base of evidence upon which to base your business decisions. Market research must be an investment, never a cost.

Classical market research group


Classical techniques still form an integral part of a market research toolkit, with desk research, focus groups, depth interviews, street interviews, exit interviews, telephone interviews, hall tests and in-store interviews all capable of providing exceptionally valuable insights.

But to achieve this, we must ask the right people the right questions at the right place and at the right time – ‘just doing a survey’ or ‘running some groups’ doesn’t cut it! This is where Step Beyond’s experience and expertise really makes a difference and ensures that we always deliver on our promises and that you achieve real commercial gain.


Step Beyond online market research


Online quantitative surveys and communities offer fantastic opportunities to create innovative, interactive, engaging research with a real ‘wow!’ factor for both participants and clients. Step Beyond works with only the very best sample providers and work hard to maximize response rates, design fun, engaging surveys and deliver findings of maximum reliability and value.

Our qualitative online communities offer incredible opportunities to ‘dig deep’ through becoming part of participants’ lives and minds through innovative tasks, discussions and creative use of psychotherapy techniques: the rewards in terms of depth of insight are immense.


Step Beyond market research for exporters


We are proud to have been chosen by COBCOE to be their trusted and preferred market research provider for their recently launched ‘Grow in Britain’. ‘Grow in Britain’ is a COBCOE service that aims to help international businesses enter the UK market by providing expert market research, PR and sales support/lead generation support.

Understanding local markets is vital for successful international trade and marketing. Step Beyond conducts international market research including pan-European research across several markets concurrently, offering cost benefits and allowing us to clearly identify key differences and commonalities between countries.



Food & Drink | Travel & Leisure | B2B | International | Not-for-Profit | Social Research

Step Beyond market research for travel & leisure, food & drink, retail, B2B and social sectors
Busy Bees
Wye Valley Brewery
Ironbridge Museum
West Mercia Police
IM London
Atlantic Grupa
Archa Inzeniring
Slo Grinding Wheel
Stoke on Trent Museums
Staffordshire Criminal Justice Board
Metsec Voetsalpine
McArthur Glen
Food Partners
Dairy Diary
Butlers Farmhouse Cheeses
Atec Security
Air New Zealand
British Slovenian Chamber of Commerce
Event City
Iceland Foods
NHS Croydon
Warwickshire County Council
Vegetarian Society


Step Beyond made the whole process of gaining customer insight both easy and efficient. Penny and her team put a lot of effort into building a sound understanding of our sector in a short space of time, allowing them to create and deliver a project that was completely tailored around our specific expectations. Working with Step Beyond has been a real pleasure and throughout our projects there has been a real feeling that 'nothing is too much trouble'.


I am very pleased with the report and will be talking to the Trustees about how we can use it in our future marketing. Thank you for all your hard work and I’d be very happy to provide a reference if you’d like one.


We value the fact that we have one point of contact, at such a senior level, that oversees the project from start to finish ensuring that it is delivered on time and on budget.

Ironbridge Gorge Museums

In addition it provided us with clear direction about our proposed new designs which we were then able to refine and launch with confidence.


Step Beyond is a fundamental research partner for Dawn Foods. Penny consistently goes above and beyond to execute research with a very hard to reach customer base. Their reports turn insights into actions, always delivering against our business objectives.

Dawn Foods

Step Beyond did a fantastic job. The process was easy, we were kept informed throughout and they were not afraid to advise on changes to improve our outcome. As an MD of the business I find it difficult to respond to emails during the day and Step Beyond were extremely flexible with their communications. All in all a highly competent and professional experience - I would highly recommend to any business.


On the basis of Step Beyond's research we made a number of fundamental changes to the way that we positioned our service, we changed and improved our communication and introduced an number of initiatives to better engage those who we come into contact with. A full website and re-branding exercise was also developed using the research outcomes.

The Hollies Care Centre

Step Beyond produce research that is practical and provides a tangible contribution to the business, something that is unfortunately quite rare in market research.

Iceland Foods

I have worked with and employed a variety of research companies in the past 20 years and regard Step Beyond’s professionalism and commitment as amongst the best I have experienced.

Butlers Farmhouse Cheeses

Understandable and meaningful research created from data that is simple to apply to our business models and which, in turn, helps us to improve our customer experience.

Air New Zealand

In spite of extremely tight deadlines, and the need for a survey simultaneously in London, Manchester and Glasgow, the project was turned around with speed and professionalism.

Food Partners

Step Beyond offers a thorough, professional approach to market research. I have found their work exceptional at all levels. I would definitely approach Step Beyond again for my next research project.

Vegetarian Society

The results of their work stretched the CJB’s thinking towards new horizons and goals through a clear action plan which has been derived directly from the survey.

Staffordshire Criminal Justice Board

The research carried out by Step Beyond has been crucial in planning the next three year cycle of our strategy. The research will play a part in making Staffordshire a safer place to live.

Staffordshire Police

Their work has been thorough, on time and represents good value for money. I would highly recommend them to any organisation who wants an experienced agency that delivers on their promises.

Staffordshire County Council

Step Beyond has played a critical and exemplary role in the planning and execution of our research... able to suggest directions previously unthought-of in our field of road safety.

Midland Safety Camera Partnership

Penny has a creative and refreshingly honest approach and her conclusions and suggestions play a significant role in helping us to develop our products.

Dairy Diary

The results have been astonishing, providing us with two highly effective pieces of research, enabling us to target our resources in the right direction.

Stoke-on-Trent Museums

Step Beyond has won three contracts from the group based on their experience, approach, value for money and excellent track record.

West Midland Hub of Museums

Fox Kalomaski Crossing has worked with Step Beyond for over 10 years and we find Penny's approach to research both enlightening and realistic in its delivery.

Fox Kalomaski Crossing

The findings have enabled us to develop a new detailed strategy that will ensure we tackle motorcycle casualties locally in a highly effective and efficient manner.

Warwickshire County Council

The research work carried out by Step Beyond to gain the public reactions to the potential introduction of a "Made in Staffordshire" brand has been invaluable.

Staffordshire County Council

The findings were thorough and insightful and were used to formulate the business plan and investment plan for Event City.

Event City

“All along the project the discussions were very constructive, and led to insightful and powerful research that we leverage both internally and in front of our customers”


“The work was conducted from start to finish with thoroughness, professionalism and great skill. We’re very happy with the result.”

NHS Crodon

Working with an agency who 'get to grips' with the technical detail of your products and the terminology used within the industry so quickly is refreshing.


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