Selling to businesses rather than consumers means they are even more important because there are generally fewer of them, buying in larger amounts. Great B2B market research helps you build robust, profitable relationships with your business customers – whether existing or potential.
But you know that (that’s why you’re here!) so how can we help? Through doing market research that recognises how vital each of your business customers and partners is to you. We treat them with the utmost professionalism and respect, ensuring that taking part in the research actually enhances their relationship with you.
For quant. studies we use specialist B2B interviewers. For qual. research we moderate the interviews ourselves and do so wherever and whenever is most convenient for them. We recognise their time is precious and never outstay our welcome! We use our professional skills and independence to reveal underlying perceptions and needs that are vital to mutually profitable business relationships. Because that after all, is what business is all about.
Step Beyond did a fantastic job. The process was easy, we were kept informed throughout and they were not afraid to advise on changes to improve our outcome. As an MD of the business I find it difficult to respond to emails during the day and Step Beyond were extremely flexible with their communications. All in all a highly competent and professional experience - I would highly recommend to any business.
The findings were thorough and insightful and were used to formulate the business plan and investment plan for Event City.
Working with an agency who 'get to grips' with the technical detail of your products and the terminology used within the industry so quickly is refreshing.