Currently Browsing: Classical Research

Are focus groups dead?
Read More
Classical ResearchDigital Research

Plus ça change; plus c’est la même chose

October 31, 2018

“Focus groups are dead”… “They’re boring”… “They’re unreliable”… We don’t believe any of these things to be true of course, although focus…

Maximise your market research budget
Read More
Classical ResearchDigital Research

Maximise your market research budget

April 10, 2018 0 Comments

6 ways to maximise the benefit of your market research budget As the uncertainty created by Brexit impacts upon all aspects of…