Ever-tightening margins have perhaps left many manufacturers thinking they simply can’t afford food and drink market research.
But food and drink market research should pay for itself many times over through increased sales, more effective use of marketing budgets and higher profit margins.
We can identify how to develop and market your products and brands to fully meet explicit and implicit consumer goals and thereby directly impact upon purchase behaviour. Without resorting to constant discounting.
Step Beyond made the whole process of gaining customer insight both easy and efficient. Penny and her team put a lot of effort into building a sound understanding of our sector in a short space of time, allowing them to create and deliver a project that was completely tailored around our specific expectations. Working with Step Beyond has been a real pleasure and throughout our projects there has been a real feeling that 'nothing is too much trouble'.
In addition it provided us with clear direction about our proposed new designs which we were then able to refine and launch with confidence.
Step Beyond is a fundamental research partner for Dawn Foods. Penny consistently goes above and beyond to execute research with a very hard to reach customer base. Their reports turn insights into actions, always delivering against our business objectives.
Step Beyond produce research that is practical and provides a tangible contribution to the business, something that is unfortunately quite rare in market research.
I have worked with and employed a variety of research companies in the past 20 years and regard Step Beyond’s professionalism and commitment as amongst the best I have experienced.
In spite of extremely tight deadlines, and the need for a survey simultaneously in London, Manchester and Glasgow, the project was turned around with speed and professionalism.
Step Beyond offers a thorough, professional approach to market research. I have found their work exceptional at all levels. I would definitely approach Step Beyond again for my next research project.
Penny has a creative and refreshingly honest approach and her conclusions and suggestions play a significant role in helping us to develop our products.
“All along the project the discussions were very constructive, and led to insightful and powerful research that we leverage both internally and in front of our customers”