Market research news, articles and analysis

Are focus groups dead?
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Classical ResearchDigital Research

Plus ça change; plus c’est la même chose

October 31, 2018

“Focus groups are dead”… “They’re boring”… “They’re unreliable”… We don’t believe any of these things to be true of course, although focus…

Don't be a victim to Brexit
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BusinessInternational

Businesses: Don’t be a victim to Brexit!

April 10, 2018

Don’t be a victim to Brexit That was the key message from a passionate and inspirational after dinner speech by Miriam Gonzalez…

Maximise your market research budget
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Classical ResearchDigital Research

Maximise your market research budget

April 10, 2018 0 Comments

6 ways to maximise the benefit of your market research budget As the uncertainty created by Brexit impacts upon all aspects of…