Heading up the Step Beyond team of market research professionals, Penny Meigh has responsibility for the successful delivery of all projects, and also for quantitative research. Jennifer Whittaker is our qualitative specialist, bringing huge levels of experience and expertise to the table.
Penny is a Certified Member of the Market Research Society and has been a qualitative and quantitative research professional since she graduated in Economics.
She held senior management positions at several leading agencies before setting up Step Beyond 20 years ago, literally enabling her to ‘step beyond’ the focus on profit margins and turnover that’s inherent in so many large agencies, to instead focus on achieving the best possible outcomes for her clients.
Her leisure interests? Travel, mountains, Slovenia and everything about nature and being active in the ‘great outdoors’.
Jennifer is a specialist and highly skilled qualitative research professional and is also a qualified psychotherapist, often using psychotherapy techniques in her research.
Jennifer speaks fluent Portuguese, Spanish and French as well as intermediate Persian and Russian.
Her leisure interests? Jennifer is a keen motorcyclist and is also currently learning the violin (which she plays very badly) and guitar.
We tailor the team to each project and work with trusted providers of specialist techniques. These include sensory evaluation, eye tracking, facial coding, behavioural science, social listening, data mining & web analysis etc.
We use our own interviewers on many quant. projects but also use Marketing Means’ fieldwork team to support them, especially on CATI projects.
We only work with the best online Panel Companies and will carefully select the most appropriate one for each project.
Jeni conducts all our Spanish and French qualitative research, and we also have great partnerships with German and Dutch moderators and can cover most other languages.
So we have really diverse partnerships – but if we don’t have the skills your project needs we will tell you. We won’t make promises we cannot deliver.