Market research toolkit

Our ‘market research toolkit’ gives us a plethora of different market research techniques to use

Step Beyond market research toolkit

Why a market research toolkit?

Step Beyond has deliberately chosen not to become a qualitative or quantitative specialist. Instead we offer both, choosing techniques from our market research toolkit to deliver the best possible outcomes for each project.

“We have a core specialism in qualitative/quantitative combined studies where we can offer complete seamlessness.”

Quite a rarity in a small agency!

Classical market research

We have immense expertise in traditional or classical research techniques such as focus groups (of all kinds), depth interviews, street interviews, exit interviews, telephone interviews and hall/central location tests. And they still have a vital role to play in many projects.

Specialist market research

We also work with leading specialists in behavioural economics, social media listening, semiotics and sensory evaluation – each technique playing a vital role in identifying hidden insights that can make a huge difference to our clients’ success.

Emerging markest research

New research techniques using digital technology also offer fantastic opportunities. With our careful, experienced design and management, digital technology can make research more interactive, fun and truly engaging for participants – which in turn yields exciting, rich and relevant insights for the client at a previously unimaginable level. For example online communities allow us to become part of people’s lives for a while and to use fun, creative, psychotherapy techniques to reveal insights of amazing depth and complexity. Online quantitative surveys allow us to access hard to reach groups and to engage participants in ways far beyond the old ‘tick box’ surveys.

International market research

Whilst we are based in the UK, we conduct international market entry and trade development research throughout Europe and beyond. We have particular expertise in managing pan-European consumer and B2B research projects from the UK, using Jeni’s exceptional language skills and working hard to provide deep insights and practical action points across markets. The issues and uncertainties raised by Brexit makes this research even more valuable to our clients in identifying new opportunities and how to compete more effectively, whether exporting to or from the UK.

Customer Testimonials

Step Beyond made the whole process of gaining customer insight both easy and efficient. Penny and her team put a lot of effort into building a sound understanding of our sector in a short space of time, allowing them to create and deliver a project that was completely tailored around our specific expectations. Working with Step Beyond has been a real pleasure and throughout our projects there has been a real feeling that 'nothing is too much trouble'.


I am very pleased with the report and will be talking to the Trustees about how we can use it in our future marketing. Thank you for all your hard work and I’d be very happy to provide a reference if you’d like one.


We value the fact that we have one point of contact, at such a senior level, that oversees the project from start to finish ensuring that it is delivered on time and on budget.

Ironbridge Gorge Museums

In addition it provided us with clear direction about our proposed new designs which we were then able to refine and launch with confidence.


Step Beyond is a fundamental research partner for Dawn Foods. Penny consistently goes above and beyond to execute research with a very hard to reach customer base. Their reports turn insights into actions, always delivering against our business objectives.

Dawn Foods

Step Beyond did a fantastic job. The process was easy, we were kept informed throughout and they were not afraid to advise on changes to improve our outcome. As an MD of the business I find it difficult to respond to emails during the day and Step Beyond were extremely flexible with their communications. All in all a highly competent and professional experience - I would highly recommend to any business.