Qualitative market research

Step Beyond uses a wide variety of qualitative market research techniques

Qualitatative Market Research Techniques

Our qualitative market research techniques

Traditional and extended focus groups, mini groups, conflict groups, immersion groups, creativity groups etc

Individual/paired/family depth interviews

Online communities and bulletin boards


Accompanied visits and shops

Workshops and clinics

B2B depth interviews, workspace ethnography etc

Adding richness to our insights

Our psychology and psychotherapy expertise allows us to use further complex, fun, advanced techniques within these methods, such as Neuro Linguistic Programming and Cognitive Behavioural Therapy, which again really add to the richness of our insights in terms of digging beneath the surface into hidden and normally unspoken feelings and motivations.

Language skills

Our language skills mean any of the above can be conducted in any language, with directly comparable insights and findings.

Customer Testimonials

Step Beyond made the whole process of gaining customer insight both easy and efficient. Penny and her team put a lot of effort into building a sound understanding of our sector in a short space of time, allowing them to create and deliver a project that was completely tailored around our specific expectations. Working with Step Beyond has been a real pleasure and throughout our projects there has been a real feeling that 'nothing is too much trouble'.


I am very pleased with the report and will be talking to the Trustees about how we can use it in our future marketing. Thank you for all your hard work and I’d be very happy to provide a reference if you’d like one.


We value the fact that we have one point of contact, at such a senior level, that oversees the project from start to finish ensuring that it is delivered on time and on budget.

Ironbridge Gorge Museums

In addition it provided us with clear direction about our proposed new designs which we were then able to refine and launch with confidence.


Step Beyond is a fundamental research partner for Dawn Foods. Penny consistently goes above and beyond to execute research with a very hard to reach customer base. Their reports turn insights into actions, always delivering against our business objectives.

Dawn Foods

Step Beyond did a fantastic job. The process was easy, we were kept informed throughout and they were not afraid to advise on changes to improve our outcome. As an MD of the business I find it difficult to respond to emails during the day and Step Beyond were extremely flexible with their communications. All in all a highly competent and professional experience - I would highly recommend to any business.