Step Beyond’s travel and leisure market research – it’s all about the customer or visitor experience.
Any company operating in today’s travel sector can only succeed through providing its customers exactly what they want. Our travel and leisure market research shows that technology is changing traveller behaviour and expectations, and that people want more individual, fulfilling experiences.
Domestic destinations must also offer a real ‘experience’ and memories to treasure if they are to successfully attract visitors, motivate them to spend while there – and return.
We provide travel and leisure market research to help give you that essential competitive edge.
Our expertise includes:
DEVELOPMENT OF VISITOR ATTRACTIONS AND EVENTS
VISITOR/CUSTOMER PROFILING AND SEGMENTATION
EXPLORATION OF BEHAVIOUR AND MOTIVATIONS
IDENTIFYING OPPORTUNITIES TO ATTRACT NEW VISITORS
EVALUATING INITIATIVES FOR FUNDING PROVIDERS
IDENTIFYING HOW TO ADD VALUE AND APPEAL TO YOUR BRAND
CREATION OF AN EFFECTIVE MARKET POSITIONING
DEVELOPMENT OF IMPACTFUL AND MOTIVATING MARKETING
Customer Testimonials
We value the fact that we have one point of contact, at such a senior level, that oversees the project from start to finish ensuring that it is delivered on time and on budget.
Ironbridge Gorge Museums
Understandable and meaningful research created from data that is simple to apply to our business models and which, in turn, helps us to improve our customer experience.
Air New Zealand
Step Beyond has won three contracts from the group based on their experience, approach, value for money and excellent track record.
West Midland Hub of Museums
Fox Kalomaski Crossing has worked with Step Beyond for over 10 years and we find Penny's approach to research both enlightening and realistic in its delivery.
Fox Kalomaski Crossing
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